Luna Lights, Inc. (the “Company” or “Luna Lights”) is committed to maintaining robust privacy protections for our users. Our Privacy Policy (“Privacy Policy”) is designed to help you understand how we collect, use, and safeguard the information you provide to us and to assist you in making informed decisions when using our Service.
For purposes of this Agreement, “Service”, “Site”, or “Website” refers to the Company’s service which can be accessed via our website at www.lunalights.org, at which users can learn more about our product offering, or sign up to communicate with us through other channels. The terms “we,” “us,” and “our” refer to the Company. “You” refers to you, as a user of Service. By accessing the Service, our website, you agree to this Privacy Policy and consent to our collection, storage, use and disclosure of your information as described in this Privacy Policy. This Privacy Policy may change from time to time. Your continued use of the Service after we make changes is deemed to be acceptance of those changes, so please check the Privacy Policy periodically for updates.
We collect “Non-Personal Information” and “Personal Information.” Non-Personal Information includes information that cannot be used to personally identify you, such as anonymous usage data, general demographic information we may collect, referring/exit pages and URLs, platform types, preferences you submit and preferences that are generated based on the data you submit and number of clicks. Personal Information includes only your name, email, or company affiliation which you submit to us through the contact and registration forms on the Site.
In an effort to improve the quality of the Service, we track information provided to us by your browser or by our software application when you view or use the Service, such as the website you came from (known as the “referring URL”), the type of browser you use, the device from which you connected to the Service, the time and date of access, and other information that does not personally identify you. We track this information using cookies, or small text files which include an anonymous unique identifier. Cookies are sent to a user’s browser and are stored on the user’s computer hard drive. Sending a cookie to a user’s browser enables us to collect Non-Personal information about that user and keep a record of the user’s preferences when utilizing our services, both on an individual and aggregate basis. For example, the Company may use cookies to collect information like, how many unique visitors we’re getting, where they come from, and how they navigate our site. We use this information to inform website improvements.
In addition to the information provided automatically by your browser when you visit the Site, to become a subscriber to the Company’s updates you will need to register for a mailing list with your email address. By registering, you are authorizing us to collect, store and use your email address in accordance with this Privacy Policy.
Except as otherwise stated in this Privacy Policy, we do not sell, trade, rent or otherwise share for marketing purposes your Personal Information with third parties without your consent. We do share Personal Information with vendors who are performing services for the Company, such as the servers for our email communications who are provided access to user’s email address for purposes of sending emails from us. Those vendors use your Personal Information only at our direction and in accordance with our Privacy Policy.
In general, the Personal Information you provide to us is used to help us communicate with you. For example, we use Personal Information to contact users in response to questions, solicit feedback from users, provide technical support, and inform users about promotional offers.
In general, we use Non-Personal Information to help us improve the Service and customize the user experience. We also aggregate Non-Personal Information in order to track trends and analyze use patterns on the Site. This Privacy Policy does not limit in any way our use or disclosure of Non-Personal Information and we reserve the right to use and disclose such Non-Personal Information to our partners, advertisers and other third parties at our discretion.
In the event we undergo a business transaction such as a merger, acquisition by another company, or sale of all or a portion of our assets, your Personal Information may be among the assets transferred. You acknowledge and consent that such transfers may occur and are permitted by this Privacy Policy, and that any acquirer of our assets may continue to process your Personal Information as set forth in this Privacy Policy. If our information practices change at any time in the future, we will post the policy changes to the Site so that you may opt out of the new information practices. We suggest that you check the Site periodically if you are concerned about how your information is used.
We implement security measures designed to protect your information from unauthorized access. We further protect your information from potential security breaches by implementing certain technological security measures including encryption, firewalls and secure socket layer technology. However, these measures do not guarantee that your information will not be accessed, disclosed, altered or destroyed by breach of such firewalls and secure server software. By using our Service, you acknowledge that you understand and agree to assume these risks.
Luna Lights uses Google Analytics to track aggregate behavior of visitors to lunalights.org. Google Universal Analytics collects information that helps us understand way people use our site. We also sometimes use this tool to help us run A/B tests, where Google Analytics will track cookies set on users to divide them into groups that get slightly different pages to see what performs better.
We use Google AdWords Remarketing to advertise across the Internet. AdWords remarketing will display relevant ads tailored to you based on what parts of the Luna Lights website you’ve engaged with by placing a cookie on your machine. This method of tracking cannot be used to identify you, but simply allows us to tailor our marketing to better suit your needs by displaying ads that are relevant to you.
You can opt out of this type of data collection by enabling the Google Analytics Opt-Out Browser Add-On.
You have the right at any time to prevent us from contacting you for marketing purposes. When we send a promotional communication to a user, the user can opt out of further promotional communications by following the unsubscribe instructions provided in each promotional e-mail. Please note that notwithstanding the promotional preferences you indicate by unsubscribing, we may continue to send you administrative emails including, for example, periodic updates to our Privacy Policy.
As part of the Service, we may provide links to or compatibility with other websites or applications. However, we are not responsible for the privacy practices employed by those websites or the information or content they contain. This Privacy Policy applies solely to information collected by us through the Site and the Service. Therefore, this Privacy Policy does not apply to your use of a third party website accessed by selecting a link on our Site or via our Service. To the extent that you access or use the Service through or on another website or application, then the privacy policy of that other website or application will apply to your access or use of that site or application. We encourage our users to read the privacy statements of other websites before proceeding to use them.
If you have any questions regarding this Privacy Policy or the practices of this Site, please contact us by sending an email to info@lunalights.org.